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China Wedding Expo: Understanding the Chinese Wedding Industry

The CHINA WEDDING EXPO is a renowned exhibition dedicated to the wedding industry in China. Held in Shanghai, this event is one of three significant expos organized simultaneously by the same organizer.

Attendees can also visit the PHOTO & IMAGING SHANGHAI, the BABY PHOTO EXPO, and the CHINA WEDDING EXPO. These events collectively provide a comprehensive platform for industry professionals to showcase their latest products and services.

exhibition hall of China Wedding Expo

Organizer

Shanghai International Exhibition (Group) Co. Ltd

Date

Aug 7-9, 2024

Venue

Shanghai New International Expo Center (SNIEC)

No.2345 Longyang RoadPudong New District, Shanghai, China

PHOTO & IMAGING SHANGHAI

PHOTO & IMAGING SHANGHAI was founded in 1998. P&I SHANGHAI has grown over 20 years into a significant and influential event. The expo features a variety of concurrent events, such as Product Announcements, Forums, Imaging Courses, Photography Competitions, and more.

  • Exhibition Area: 25,000 m²
  • Exhibitors: 180+
  • Trade Visitors: 30,000
visitors in the P&I expo 1

VISION & IMAGE SHANGHAI focuses on photography, image output, post-production, art framing, live streaming, and video. P&I SHANGHAI is a platform that showcases the latest technology and innovative solutions. It serves as a hub for trade, technology, and academic exchanges. Visitors can explore new products and gain market insights.

visitors in the P&I shanghai 2

With technological advancements, P&I SHANGHAI tracks new products and technologies such as AI, integrated solutions, and instant studio experiences. Studios, photographers, and enthusiasts increasingly apply these innovations in the photography and videography fields, providing more creativity, possibilities, and convenience.

Exhibits list:

Cameras and camcorders, camera phones, scanners, camera accessories, digital storage media, film, studio equipment, lighting technology and products, image processing software, digital imaging and publishing, large lab and photo finishing systems, photo kiosks, online imaging services, photo albums and frames, photography entertainment products, home printing, large-format printing, fine art printing, printing and developing materials, slide technology, video and film technology, large screens, projection, media control, home entertainment, mobile imaging, imaging services, and other imaging products.

visitors in the P&I shanghai 3

Sub-exhibitions, Shows, and Events:

  • Video Equipment & Technology Show 
  • Shanghai Int’l Photo Printing & Art Framing Expo (PPAF) 
  • Mobile Image Creation Competition 
  • New Products, Technologies, and Materials Selection in Post-Production Industry 
  • Short Video Competition 
  • Livestream Show 
  • Mengsheng AI Imaging Exhibition 
  • Hangzhou International Artisan Photobooks Biennale 
  • Imaging Salon Lectures 
  • Asian Professional Photography Exhibition
visitors in the P&I shanghai 4

BABY PHOTO EXPO

BABY PHOTO EXPO is a professional platform for Child, Baby, and Maternity photography, meeting various needs. It combines seminars, fashion shows, new product launches, and master classes to create a Fusion Development Platform.

  • Exhibition Area: 25,000 m²
  • Exhibitors: 180+
  • Trade Visitors: 60,000
visitors in baby photo expo

Exhibits list:

Baby photo clothes and accessories, pregnant mummy clothes and theme photo, baby theme photo design and production, family theme photo, baby photograph backdrop, photographic and imaging output equipment, baby album and frame, baby souvenir, and services, celebration event planning, consulting management, and training

visitors in the baby photo expo 2
visitors in the baby photo expo 3

Sub-exhibitions, Shows, and Events:

  • Maternity & Children’s Portrait Photography Fair
  • Children Fashion Show
  • Fine Photography Appreciation
  • Master Class
baby shows in the baby photo expo

CHINA WEDDING EXPO

China Wedding Expo is the biggest wedding event in the world. It makes 10 billion yuan in revenue each year. They expect online services to account for 5% of revenue this year and to double next year.

Despite declining marriages, the demand for high-quality weddings continues to rise, with spending varying across regions.

The expo’s goal is to attract more international couples who want to have their weddings in cities like Beijing and Shanghai. Demand for weddings in these cities is increasing.

  • Exhibition Area: 80,000 m²
  • Exhibitors: 400+
  • Trade Visitors: 66,000
wedding dresses in the expo

Exhibits list:

Pre-wedding, wedding photography, trip-shot & franchising, photo album & frame, molding, photography studio & franchising, AI software for imaging retouching, window design, space design, furniture for studios, prop, gift, marketing & software, destination wedding, wedding hall, wedding planning & franchising, wedding-related accessories, equipment renting, floral design

exhibits in the expo
exhibits in the expo 2

Sub-exhibitions, Shows, and Events:

  • Shanghai Bridal Fashion Week
  • Bridal Dress Shop Management Course
  • Art Deco – Bridal Design Competition
  • Bridal Stylist Salon
  • Shanghai International Wedding Industry Trade Forum
models wear Chinese traditional wedding dress

Order Fair:

1. SHANGHAI BRIDAL FASHION SHOWROOM
visitors in the expo

SHANGHAI BRIDAL FASHION SHOWROOM is an offline order fair at the China Wedding Expo. The other one is BRIDAL MODA at the Shanghai Bridal Fashion Week.

2. CLOUD SHOWROOM

Moreover, the ‘Cloud Showroom’ WeChat mini-program offers an online order fair.

3. BRIDAL MODA

For more on the latest trends and designs in Chinese bridal fashion, read this article.

The Shanghai Bridal Fashion Showroom is located at the China Wedding Expo. It provides a unique insight into Chinese bridal fashion.

However, there are also challenges and drawbacks associated with it. Foreign attendees must prepare to navigate language barriers, cultural differences, high costs, and quality concerns. Not everyone around the world likes the current fashion trends. It is important for attendees to adjust their expectations accordingly.