Address
Room 614, Building B, No.58 East Xin Jian Road, Minhang District, Shanghai, China
Room 614, Building B, No.58 East Xin Jian Road, Minhang District, Shanghai, China
Work Hours
Monday to Friday: 10AM-5PM
Monday to Friday: 10AM-5PM
Union Square Couture Luxury Bridal Market (USC) is a trade-only bridal market. It takes place during New York Bridal Fashion Week (NYBFW).
Table of Contents
Date
October 14-16, 2025
Venue
The Lotte New York Palace Hotel
455 Madison Ave, NYC
Organizer
Union Square Couture Luxury Bridal Market started in 2016. Flora Petakas, a leader in bridal fashion, founded it. Today, Jennifer Johnston from Launch Bridal Group and Malinda Macari from Your Dream Bridal are leading the event.
Their mission is to provide a curated luxury platform where couture artistry and exclusive bridal design take center stage. USC chooses top international designers. This helps it become one of the most respected bridal markets at New York Bridal Fashion Week.
Every season, bridal boutique owners, designers, and buyers visit USC. They come to find luxury collections, form new partnerships, and add high-quality gowns and accessories to their businesses.
Union Square Couture focuses on exclusivity and quality. This makes it a must-visit place for bridal fashion lovers. They offer elegant, luxury bridalwear.
Designers Showcasing in Union Square Couture
Some of the top names are Sareh Nouri New York, Lea-Ann Belter, and Caroline Castigliano. Others include Gemy Maalouf, Jaclyn Whyte, and Jesus Peiro. Valentini Spose, Yolancris, Marmar Halim, Michela Ferriero, and Rami Al Ali White are also notable.
Union Square Couture consistently attracts top international bridal designers who present their latest couture and luxury bridal collections. The October 2025 edition features more than 30 designers. They come from the United States, Spain, Italy, Lebanon, the UK, Canada, and other countries.
These designers include both well-known luxury brands and new talent. They offer many styles, from classic looks to modern fashion statements.
This diverse international group allows bridal boutiques and buyers to find unique gowns and accessories. Regular bridal markets usually do not offer these items.
| Brands | Country | Retail Price (USD) |
|---|---|---|
| Featured Designers | ||
| Lea-Ann Belter | Canada | $2,000 – $6,000 |
| Sareh Nouri New York | US | $5,000 – $15,000 |
| Designers | ||
| Ariel Taub | US | $200 – $1,500 (accessories/veils) |
| Augusta Jones | UK | $2,500 – $6,000 |
| Bilal El Dana | Lebanon | $3,000 – $10,000 |
| Black Label by Anne Barge | US | $1,970 – $6,500 |
| Blanche Bridal | Australia | $2,500 – $6,500 |
| Caroline Castigliano | UK | $4,000 – $9,000 |
| Celestina Agostino | France | $4,000 – $12,000 |
| Divine Atelier | Romania | $2,000 – $5,500 |
| Edith Élan | US | $2,000 – $5,000 |
| Estee Couture | US | $3,000 – $10,000 |
| Gemy Maalouf | Lebanon | $3,000 – $11,000 |
| Guardiola Bridal | Mexico | $2,900 – $7,500 |
| Jaclyn Whyte | Canada | $2,000 – $18,000 |
| Jesus Peiro | Spain | $3,000 – $7,000 |
| Lee Grebenau (Lee•Gre Studio) | Israel | $6,000 – $12,000 |
| Maria Elena Headpieces & Accessories | US | $200 – $2,500 (accessories) |
| Maria Pia | Italy | $3,000 – $8,000 |
| Marmar Halim | Egypt | $3,500 – $9,000 |
| Martha Suárez | US | $3,000 – $7,000 |
| Michela Ferriero | Italy | $3,500 – $8,000 |
| Rami Al Ali White | UAE | $5,000 – $12,000 |
| Rara Avis Group | Ukraine | $2,000 – $6,000 |
| Robert Bullock Bride | US | $1,500 – $4,500 |
| Saiid Kobeisy | Lebanon | $5,000 – $12,000 |
| Valentini Spose | Italy | $4,900 – $9,900 |
| Verdin Bridal | US | $3,000 – $7,000 |
| Yolancris | Spain | $2,000 – $7,000 |
Designer Lineup Changes at USC 2025: Who’s New and Who’s Missing
One interesting part of the Union Square Couture Luxury Bridal Market is the changing designer lineup. This lineup changes every season. Buyers and bridal boutique owners often check the list to find new talent. They want to see how the event affects the luxury bridal market.
This year, the October 2025 edition introduced several new designers, while a few familiar names from last year are no longer on the list. These changes highlight where the luxury bridal industry is heading and what trends boutique owners can expect.
New Designers at USC 2025
The 2025 edition of USC welcomed a wave of fresh international talent. Notable additions include:
- Caroline Castigliano (UK) – a British designer known for timeless, elegant gowns.
- Michela Ferriero (Italy) – an emerging Italian bridal designer with couture-level craftsmanship.
- Divine Atelier (Romania) – loved for bohemian-inspired dresses with a modern twist.
- Bilal El Dana (Lebanon) and Rami Al Ali White (UAE) – Middle Eastern designers are now joining the U.S. luxury bridal market.
- Maria Elena Accessories (US) – replacing some of last year’s accessory brands with her high-end headpieces.
- Robert Bullock Bride, Edith Élan, Lea-Ann Belter (North America) – “showing a new wave of independent bridal art in the U.S. and Canada.”
These additions show that USC values global diversity. They also highlight the growing influence of European and Middle Eastern fashion on the American bridal market.
Designers Missing in 2025
While new names joined, some designers from the 2024 list did not return this year, including:
- Blue Willow Bride (US)
- Dylan Parienty Paris (France/Israel)
- Halo & Co (UK, accessories)
- Maria Farbinni (US/Ukraine)
- The 2nd Skin Co. (Spain)
The change is clear in bridal accessories. Halo & Co and Paris by Debra Moreland are no longer available. Now, Maria Elena Accessories takes their place.
What This Means for Bridal Boutiques
The updated lineup suggests several market trends:
- Stronger Middle Eastern Presence – Designers like Bilal El Dana, Marmar Halim, and Rami Al Ali highlight the region’s growing luxury influence.
- Emerging European Talent – With Divine Atelier and Michela Ferriero, boutiques gain access to fresh European aesthetics.
- North American Indie Brands – More U.S. and Canadian designers indicate demand for customizable, boutique-style bridal fashion.
- Accessory Refresh – Redefine accessories with fewer traditional players and new luxury entrants.
Bridal store buyers will find more diverse collections. They can choose from couture glamour, modern bohemian styles, or independent North American artistry.
Union Square Couture and New York Luxury Bridal Fashion Week
Union Square Couture takes place at the same time as New York Bridal Fashion Week (NYBFW). Part of the New York Luxury Bridal Fashion Week (NYLBFW) events.
NYBFW has many types of presentations, like large-scale fashion shows and creative showcases. In contrast, USC only focuses on luxury bridal design. The event showcases fine craftsmanship, artistic designs, and luxury bridal fashion. It gives designers a great chance to connect with retailers and industry experts.
Union Square Couture is important in shaping global bridal fashion trends. It works alongside other luxury markets like One Fine Day Bridal Market and Melange de Blanc.
These events help designers gain visibility. They attract buyers from all over the world. This helps grow their presence in the U.S. bridal market.
Read more:
Frequently Asked Questions
Q1: What is Union Square Couture Luxury Bridal Market?
Union Square Couture is a luxury bridal trade show held during New York Bridal Fashion Week.
It brings together top designers, boutique owners, and industry professionals to showcase and discover new collections.
Q2: When and where is Union Square Couture 2025 taking place?
The October 2025 edition will take place at The Towers of the New York Palace Hotel. You can find it at 455 Madison Ave, New York City.
Q3: What’s new in the 2025 designer lineup?
Several new designers from Europe, North America, and the Middle East joined this year. They bring fresh creativity to the market.
Some past names are no longer visible, showing how dynamic the luxury bridal industry is.
Q4: Why do bridal boutiques attend Union Square Couture?
Bridal shop owners attend to discover high-quality, luxury gowns and accessories.
The market helps them connect with both new and well-known designers. This way, they can create collections that modern brides want.
Q5: How does Union Square Couture differ from other NYBFW markets?
Union Square Couture is different from larger events like One Fine Day. It focuses on luxury bridal designers. This offers a more tailored experience for boutique buyers.