Address
Room 614, Building B, No.58 East Xin Jian Road, Minhang District, Shanghai, China
Room 614, Building B, No.58 East Xin Jian Road, Minhang District, Shanghai, China
Work Hours
Monday to Friday: 10AM-5PM
Monday to Friday: 10AM-5PM
Melange de Blanc New York Bridal Market (MDB) is a boutique-style bridal trade show that runs during New York Bridal Fashion Week (NYBFW).
Known for its curated approach, MDB highlights a mix of established and emerging designers in an intimate, luxury setting.
Table of Contents
Date
October 14-16, 2025
Venue
Annex417,
417 5th Avenue between 37th and 38th street, New York
Organizer
The Fringe Collective organizes Melange de Blanc. This team creates events that mix fashion, luxury, and sustainability.
Their mission is to provide a more personal, boutique-style experience compared to larger bridal markets.
The event focuses on:
- Showcasing emerging bridal designers alongside established labels
- Highlighting eco-friendly and ethical bridal fashion
- Offering a curated, buyer-friendly atmosphere
Designers Showcasing in Melange de Blanc October 2025
This year, Melange de Blanc features an expanded roster of international and U.S. bridal designers.
The mix includes couture houses, contemporary labels, and accessory designers.
| Designer | Country | Retail Price Range |
|---|---|---|
| Elysee by Enzoani | US | $2,000–$5,500 |
| Neta Dover | Israel | $4,000–$10,000 |
| Karen Willis Holmes | Australia | $2,500–$6,500 |
| Sophie et Voilà | Spain | $3,500–$9,000 |
| Ines Di Santo | Canada | $5,000–$15,000 |
| Daniela Di Marino | Italy | $3,000–$8,000 |
| Varca Bridal | US | $2,000–$5,500 |
| Pollardi Fashion Group | Ukraine | $2,500–$6,000 |
| Lea Ann Belter | Canada | $2,000–$5,000 |
| Grace Loves Lace | Australia | $1,800–$3,800 |
| Galia Lahav (special line) | Israel | $6,000–$15,000 |
| New/Upcoming Designers | Various | $1,500–$4,000 |
Melange de Blanc and Other New York Bridal Markets
Melange de Blanc offers a different experience compared to other NYBFW markets:
- Union Square Couture (USC) – focuses on luxury brands and international designers. USC draws retailers seeking renowned, luxury brand names.
- One Fine Day (OFD) – is trendy and fashion-forward. OFD combines bridal wear with ready-to-wear and accessories. It often highlights sustainability and modern styles.
- At the Essex – you can find exclusive and designer-led items. Essex offers a showroom-like space. This lets buyers see collections in a private and polished setting.
Running at the same time as NYBFW, these shows help designers connect with U.S. and international retailers. Each market keeps its own unique identity.
Read more:
Why We Recommend Bridal Designers to Exhibit at Melange de Blanc
- Right Buyers, Right Fit – MDB attracts boutique owners and specialty retailers. They are looking for fresh and unique bridal collections.
- Global and Media Reach – Designers get exposure to U.S. bridal buyers. They also connect with stylists, editors, and bridal press at MDB. These attendees look for new discoveries.
- Curated Networking – MDB is smaller and more selective. This makes it easier to form real connections with buyers and partners. You can do this without the distractions of larger trade shows.
- Strategic Expansion – Designers who want to enter or grow in the U.S. bridal industry can find MDB a smart choice. It offers a strong start, unlike the busy luxury platforms.
Why Bridal Markets Alone Are Not Enough
Depending only on bridal market exposure is risky. Many wholesalers and large brands are now selling directly to brides through retail and e-commerce.
Many gowns shown at bridal markets come from our long-term partners. These are top brands and designers who use efficient production.
- Production: Around 60 days per gown
- Shipping: 1–2 weeks to the U.S.
- Tariffs: With current U.S. import rules, costs are transparent and predictable, making it easier to plan margins
Building your own bridal brand gives you independence, better profits, and long-term security. It offers more than just seasonal visibility at trade shows.
Frequently Asked Questions
Q1: When is Melange de Blanc New York Bridal Market 2025?
The October 2025 edition of Melange de Blanc runs from October 14–16 at Annex417 in New York City.
Q2: What makes Melange de Blanc different from other bridal markets?
MDB offers a boutique, curated setting focused on emerging designers, eco-conscious fashion, and meaningful buyer-designer connections.
Q3: How does MDB compare to Union Square Couture, One Fine Day, or Essex?
MDB is a small, eco-friendly brand.
USC showcases luxury brands from around the world.
OFD focuses on trendy and diverse styles.
Essex offers a special showroom led by designers.
Q4: Who should exhibit at Melange de Blanc?
Bridal designers aiming for U.S. retail growth, media visibility, and strong connections with boutique buyers will gain the most.
Q5: Why shouldn’t designers rely only on bridal markets?
Markets provide exposure but are seasonal. Building your own bridal brand ensures independence, predictable margins, and long-term growth.